Polly

Newspapers have an increasingly difficult problem finding a sustainable business model. It’s an all known fact that newspapers have trouble surviving and making profit. At first the switch from paper to digital seemed a solution but it turned out that people won’t easily pay for online news content. This, in combination with ad-blocker and many traditional advertisers who fear internet marketing, results in new problems. There might be a new business model that can actually work. It seems that people won’t pay for content but they don’t mind sharing personal data in return for free online news articles. Big data is becoming highly important and functions as a currency between successful companies and organizations. Publishers can sell data to advertisers which makes it possible for the advertisers to locate their target audience and set up successful marketing campaigns. Data does not only functions as a currency but also as knowledge, called ‘ knowledge management’. Creating prof...

Smartphones and other new technologies are changing enormously fast, it’s almost a full-time job keeping up with the latest trends. Smartphones are becoming more and more crucial to our lives. We are slowly getting into the area of the internet of things , which means that different objects are linked to the internet and to our smartphone. Examples of applications on the internet of things are smart parkings, smart trash cans, smart washing machines, etc. Linking these objects to the internet makes them smart, an empty parking spot can give you a notification if it’s empty or a litterbox when it’s full. The internet of things is still evolving, here in Belgium it’s more something theoretical than practical, although it’s probably only a matter of time. But even without the internet of things we are highly dependent on our smartphone, we use it for photos, for payments, for getting in touch with family and friends, for finding our way and many more. The internet of things will probably...